Target: Tanamachi Goods
PR Agency: Marina Maher Communications
Digital Publishing: Group SJR
Target approached me for an external and internal marketing campaign for Dana Tanamachi's (Tanamachi Goods) new digital tech accessories collection, in collaboration with Belkin.
We wanted to take a natural light approach, embodying the organic, handmade sensibilities of Dana's illustrative lettering work, across all media.
The final deliverables included in-store signage, a full digital image kit, as well as a short film, which provides insight into Dana's work in her studio in Brooklyn, NY, as well as her second collaboration with Target for a product line.
Above: Product Details with original drawings.
Below: Short film of Dana's process and her collaboration with Target and Belkin.