Target: Tanamachi Goods

Client: Target
Partner: Belkin
PR Agency: Marina Maher Communications
Digital Publishing: Group SJR


Project Overview

Target approached me for an external and internal marketing campaign for Dana Tanamachi's (Tanamachi Goods) new digital tech accessories collection, in collaboration with Belkin. 

We wanted to take a natural light approach, embodying the organic, handmade sensibilities of Dana's illustrative lettering work, across all media.

The final deliverables included in-store signage, a full digital image kit, as well as a short film, which provides insight into Dana's work in her studio in Brooklyn, NY, as well as her second collaboration with Target for a product line.

Dana in her studio in Brooklyn, NY.


Dana in her studio in Brooklyn, NY.

Full product line.


Full product line.

Above: Product Details with original drawings.
Below: Short film of Dana's process and her collaboration with Target and Belkin.

Product Detail.


Product Detail.

The chalkboard in Dana's studio where she has created most of her work. 


The chalkboard in Dana's studio where she has created most of her work.